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Managing Services by Alan Nankervis, Yuki Miyamoto, Ruth Taylor, John Milton-Smith

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Managing Services Alan Nankervis, Yuki Miyamoto, Ruth Taylor, John Milton-Smith
Language: English
Page: 376
Format: pdf
ISBN: 0521606519, 9780511130953
Publisher:

Review

'... very timely for students, researchers, academics, managers and policy-makers alike ... contains a myriad of valuable resources and information.' Development Policy Review

Book Description

This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises, designed to illustrate common problems and innovative approaches, with a particular focus on the Asia Pacific and Australasian regions.